Meta AI is now available for users in India on WhatsApp, Facebook, Instagram, and Messenger, according to Facebook’s parent company, Meta. This is part of Meta’s effort to grow in the AI market, competing with Google, Microsoft, and OpenAI.
Meta’s AI chatbot was tested with some users in India, Meta’s largest market with over a billion users across its apps. Following this test, the AI is now being rolled out to everyone.
Just last week, Google also launched its AI chatbot Gemini in India, supporting nine Indian languages. These AI developments follow the recent general elections.
Meta AI will be accessible in English on all of Meta’s apps, as well as on the new Meta.ai website.
Meta AI, the AI assistant developed by Facebook’s parent company Meta, is now available for users in India across WhatsApp, Facebook, Instagram, and Messenger. This is part of Meta’s broader effort to expand its presence in the rapidly growing AI market, where it is competing with tech giants like Google, Microsoft, and OpenAI.
Meta first tested the AI chatbot with select users in India, which is the company’s largest market with over a billion users across its apps. Following the successful trial, Meta has now rolled out the AI assistant to all users in the country.
This development comes just a week after Google launched its own AI chatbot, Gemini, in India with support for nine local languages. These AI advancements in the Indian market follow the recent general elections, indicating the growing importance of these technologies in the country.
Meta AI will be accessible to users in English across all of Meta’s apps, as well as through the new Meta.ai website. The AI assistant is powered by Meta’s latest Llama 3 large language model, which the company claims is its “most advanced” to date.
Users will be able to leverage Meta AI for a variety of tasks, such as getting restaurant recommendations in a WhatsApp group chat, planning a road trip, generating multiple-choice tests, or creating AI-powered mood boards for furniture shopping. The AI chatbot can also provide additional context and information about posts while scrolling through Facebook feeds.
Furthermore, Meta AI’s “Imagine” feature allows users to generate and share images by simply using the word “imagine” in their chats. This text-to-image generation capability is powered by Meta’s Emu image synthesis model.
With the launch of Meta AI in India, the company is positioning itself as a key player in the rapidly evolving AI landscape, where it aims to compete with the likes of Google, Microsoft, and OpenAI. The availability of the AI assistant across Meta’s popular apps is expected to drive its adoption and usage among the vast user base in the country.
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How does Meta AI compare to Google’s Gemini in terms of features and capabilities
Meta AI and Google Gemini are both advanced AI chatbots that have been recently launched, but they have some key differences in their features and capabilities:
Performance Benchmarks: Both models have shown strong performance on various AI benchmarks. Gemini Ultra, a variant of Gemini, has achieved state-of-the-art results on many academic tests, outperforming human experts in some areas. Meta AI’s Llama 3 model also demonstrates competitive performance, though it tends to focus more on integration within Meta’s social media platforms.
Use Cases and Applications:
Meta AI is primarily used within Meta’s ecosystem, enhancing user engagement through features like intelligent content generation and interactive capabilities.
Google Gemini offers a broader range of applications, from coding assistance to security analysis. Its integration with Google’s developer tools and platforms makes it a versatile choice for enterprise solutions.
Multimodal Capabilities:
Both models have strong multimodal capabilities, allowing them to process and generate text, images, and other media.
Meta AI’s “Imagine” feature allows users to generate images from text prompts, while Gemini also has advanced text-to-image generation.
Internet Access:
Meta AI has access to both Google and Bing search engines, allowing it to provide responses using up-to-date information.
Google Gemini is primarily integrated with Google’s search and knowledge graph, potentially giving it an edge in providing accurate and timely information.
Accessibility and Integration:
Meta AI is deeply integrated into Meta’s social media apps like Facebook, Instagram, WhatsApp, and Messenger, making it easily accessible to Meta’s vast user base.
Google Gemini is more focused on enterprise and developer-oriented applications, with strong integration into Google’s developer tools and platforms.
In summary, while both Meta AI and Google Gemini are powerful AI chatbots, they have distinct strengths and focus areas. Meta AI excels at enhancing user engagement within Meta’s social media ecosystem, while Google Gemini offers a broader range of enterprise-focused applications and capabilities.
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How will Meta AI impact user engagement on Meta’s platforms in India
Meta AI is expected to have a significant impact on user engagement across Meta’s platforms in India in the following ways:
Enhancing In-App Experiences: Meta AI will be deeply integrated into WhatsApp, Facebook, Instagram, and Messenger, allowing users to leverage the AI assistant’s capabilities directly within these apps. This includes features like getting restaurant recommendations in group chats, generating quizzes, and creating AI-powered mood boards for furniture shopping.
Providing Contextual Information: When scrolling through Facebook feeds, Meta AI can provide additional information and insights about posts that interest users, such as details about the northern lights in a photo. This will help users discover more relevant content and stay engaged.
Boosting Content Creation: The “Imagine” feature of Meta AI allows users to generate and share images simply by using the word “imagine” in their chats. This text-to-image generation capability is expected to spur more creative content sharing across Meta’s platforms.
Leveraging India’s Large User Base: With over a billion users across its apps in India, Meta’s introduction of the advanced Meta AI assistant is a strategic move to enhance engagement and keep users within its ecosystem. The availability of Meta AI in English is also well-suited for India’s tech-savvy population.
Overall, the integration of Meta AI into the core experiences of Meta’s popular apps in India is likely to drive increased user engagement, content creation, and platform stickiness. By providing intelligent assistance and AI-powered features, Meta aims to further strengthen its position in the rapidly evolving Indian digital landscape